Our Full Value Chain
Hafray manages every stage of the beef value chain — from pastoral sourcing to premium market delivery.
Cattle Sourcing from Pastoral Communities
We source underfinished Boran steers from pastoral households and primary markets across Isiolo, Marsabit, Wajir, Garissa, and Tana River. Our trusted network of agents operates along key cattle trade routes into Ethiopia and across North Eastern Kenya, ensuring consistent supply even in challenging seasons.
- 1000+ pastoralist suppliers engaged
- Trade routes: Wajir, Garissa, Marsabit, Merti
- Opportunistic drought-season purchases
- Fair pricing building long-term loyalty
Irrigated Fodder & Silage Production
Over 100 acres of irrigated fodder production provide year-round feed security for our fattening operation. We grow white and yellow maize, sorghum, Rhodes grass, African Foxtail, sunflower, and sugar graze — storing silage and baled hay for dry season resilience. Our second production cycle yielded 46 tonnes of sorghum silage and 1,800 bales of hay.
- 100+ acres irrigated fodder production
- Silage storage for drought resilience
- Multiple crop varieties tested and proven
- Borehole + flood + drip irrigation system
Solar-Powered Feedlot & Fattening
Our 350-acre Kinna farm features modern feedlot infrastructure with weighing scales, hay barns, hay balers, and feed choppers — all powered by solar energy. Cattle undergo structured fattening programmes targeting FAQ+ grade and 200kg+ carcass weights, enabling access to premium buyers across Kenya.
- Target 300 cattle/month throughput
- FAQ+ grade, 200kg+ target carcass weight
- Solar-powered clean energy systems
- Weighing scales and production tracking
Premium Beef Sales & B2B Distribution
We supply live animals and carcasses directly to institutional buyers, butcheries in Meru and Tharaka, hotels, hospitals, and premium Nairobi offtakers. Our growing relationships with terminal market buyers are opening new premium market channels across Kenya. Target by 2030: 100+ institutional clients and 50+ butcheries.
- Direct B2B institutional supply
- Butcheries in Meru, Tharaka & Nanyuki
- Growing terminal market partnerships
- Consistent monthly supply guaranteed